Task :
To increase the organic ranking position of “easter” keywords to promote the Easter collection
Action :
upUgo wrote 22,000 words of copy for Easter product listing and product detail pages on the Hotel Chocolat website for a push of their easter collection
upUgo also used Google Trends analysis to write and publish relevant and timely blog products which internally linked back to the commercial Easter landing pages
Result :
Within 2 months, “Easter eggs” improved by 6 positions driving a significant increase in traffic and sell out of the product range
March & April saw a 30% increase in traffic to the Easter pages compared to the previous year
Transaction and revenue from Easter pages grew by in March & April by 40% YoY
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