Task :
Increase non-brand related traffic.
Increase SERP results
Increase revenue
Action :
Worked closely with other agencies that OvuSense works with (PPC and Social) to see trends emerging and to assist writing SEO-friendly content.
Created custom reporting specifically for the client / what they wanted to see. This included dashboards, datastudios and manual traffic breakdown.
We had limited access initially so we were working on a consultative approach.
Huge PR push, working closely with their affiliates to increase their DA and trust flow so when backlinking to OvuSense, they weren’t toxic.
High level SEO, including Schema mark-up.
Increased site speed from 70% to 85%.
Extensive content plan that was keyword driven and focused.
Result :
Below are the 6 month summary results. From March to September, there was significant growth in non-brand traffic.
In 6 months, there were 120k sessions generated by organic traffic, 70k new users, and an average increase of 43 positions in Google.
We began outranking their competitors for their brand related keywords, like “Ava Bracelet PCOS”.
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