Category Archives: Uncategorized

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Digital marketing: but it’s still marketing!

It’s fair to say that, throughout history, inventions have changed the way we do things. Yet, such advancements still retain the primary purpose – heat still keeps us warm whether it is delivered by the burning of fossil fuels in a grate or through underfloor heating! Which brings us to digital marketing. The concepts and […]...
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Google Optimize tests to enhance your AdWords

Are you ready to take your AdWords to the next level? Then this is the perfect post for you. Just recently, Google released ways to connect AdWords and landing page tests via the use of Google Optimize. We’ve put together a list of the top Google optimise tests to help transform your AdWords game and […]...
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SEO and optimised content: Finding the right balance

From blog articles to website copy, it’s been drummed into our heads for the past five years that when it comes to getting noticed, leaping to the top of Google search results and overall being more visible to the customer, SEO is king. But with Google’s optimisation and algorithms becoming ever-more complex and less in […]...
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4 tips for Instagram branding

When it comes to promotion and branding, Instagram is growing in importance and it is doing so at a fast speed. No matter what type of business you run, whether it is online-based or you have your own store, this is a social media platform you need to embrace to reach more customers and develop […]...
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3 ways to use digital marketing to your advantage

It’s easy to get yourself stuck in a rut when it comes to promoting your business online. With digital content being produced at such a fast pace it can be difficult to keep up with competitors that have an entire team dedicated to broadcasting new data to customers each day. If it’s just you or […]...
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3 simple SEO techniques

You may have heard about Search Engine Optimisation (SEO), but perhaps you are unsure of where to begin? In general terms, SEO is the process of optimising a web page to make it appear more relevant to the search engine that scans it. This is done with the use of keywords, inbound links and also […]...
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How Google Trends can help combat seasonality

As with every other business, yours is sure to be impacted by seasonality. Though predictable in many industries thanks to years of experience, the online space is one where seasonality is growing and awareness can still be a little way off. If you offer a global product or service, for example, it is not always […]...
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Google’s New Local Search and Your Business

There have been some major changes to Google’s local search, and this has implications for any business. We’ve taken a look at what the changes mean and how you can make sure that your customers can still find your business. There have been growing concerns about Google’s tendencies to feature its own products, features and […]...
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Why branding is important to SEO

Ask any SEO novice and they’ll tell you that ‘content is king’ and that SEO is reliant on keywords alone. But the truth of the matter is with ever-changing evolution and techniques the world of SEO is always changing, and it is one that many are struggling to keep up with. One of the forgotten […]...