Hotel Chocolat Custom Terms

1.1 These General Terms (Terms) apply to any services (Services) and all resulting data, reports,
content and other information (Work) provided by upUgo Ltd Limited (Company Number 09090758) to
its clients (Client).
1.2 These General Terms form a binding contract between upUgo Ltd and Client in respect of the
Services, incorporating the Key Terms set out in Schedule 1 or other binding agreement between the
parties (Agreement). In the event of any conflict between the terms and Schedule 1 the terms of
Schedule 1 shall apply.
1.3 These Terms shall be deemed effective upon the Client either signing the Client Agreement, or
accepting any written proposal or any Services from upUgo Ltd. These Terms apply for the period
specified as the Term in the Agreement,.
1.4 upUgo Ltd is an online marketing agency and may rely, subject to the Client’s prior written
approval and consent, on third parties to perform the Services. Unless otherwise provided for in these
Terms or in Schedule 1, upUgo Ltd is not responsible for the performance of such services by third
1.5 upUgo Ltd is an independent contractor to Client, not an employee or partner of Client in any way.
The Services are provided for the sole benefit of the Client, unless expressly agreed otherwise.
2.1 upUgo Ltd will: (a) provide the Services in accordance with the Key Terms and this Agreement;
(b) perform the Services with reasonable care and skill; (c) sub-contract certain parts of the Services
to specified third parties and shall be responsible for the products or services provided by those third
parties; (d) provide campaign reporting and other information to Client via email (or such other
method agreed by Client); (e) comply with all the relevant laws and regulations relating to
performance of the Services.
2.2 Client will: (a) pay all Fees and additional charges in accordance with this Agreement; (b) ensure
that upUgo Ltd has unrestricted access to such electronic systems and materials, and promptly
provide upUgo Ltd with all assistance, directions, instructions or information, reasonably required by
upUgo Ltd to perform the Services; (c) provide timely updates on any information relevant to the
2.3 Client hereby warrants and represents that its website and use of the Services for the marketing
of products and services of the Client shall be for legitimate business purposes, in compliance with all
applicable laws and regulations, and that Client has obtained all necessary approvals, consents and
permissions from any relevant authority or third party. 3 2.4 Client accepts sole responsibility for all
content and information provided to upUgo Ltd and warrants and represents the accuracy and
completeness such information.
3.1The Fees payable for the Services are specified in the Key Terms (or otherwise separate written
agreement with Client) and payable monthly in advance (or in the month following external spend,
where agreed in writing) without any set off or deduction.
3.2 Additional fees and charges may be applied, if prior notice has been given to the Client, by upUgo
Ltd, including for agreed out-of-pocket expenses, languages other than English, surcharges for
payment methods, taxes and duties.
3.3 Client warrants and represents that there are sufficient funds on any credit or debit card registered
with upUgo Ltd to pay for all Fees and any charges payable under this Agreement.
3.4 In the event of cancellation of the Services or termination of this Agreement, subject to any
consumer law that cannot be excluded, upUgo Ltd may determine in its absolute discretion whether to
refund any advance payment for Services (which shall exclude any costs that are not reimbursed by
third parties).

3.5 If any amount due remains unpaid, upUgo Ltd may charge interest (both before and after
judgment) on the amount unpaid at the rate for the time being that would be applicable if the debt
were a qualifying debt under the Late Payment of Commercial Debts (Interest) Act 1998.
3.6 upUgo Ltd will render a valid tax invoice to Client on request for all paid Services.
3.7 Unless expressly stated otherwise, all amounts payable under this Agreement are exclusive of
VAT. If any payment pursuant to this Agreement constitutes the whole or any part of the consideration
for a taxable or deemed taxable supply to recipient, the supplier shall increase that payment by an
amount equal to the VAT which is chargeable in respect of the taxable or deemed taxable supply,
provided that the recipient shall have delivered a valid VAT invoice in respect of such VAT.
3.8 All Services are subject to 90 days cancellation by the Client at any time and for any or no reason
in writing to upUgo Ltd.
4.1 All copyright, know-how, designs, and other registered or unregistered forms of intellectual
property (IP) in the Work shall remain owned by upUgo Ltd. upUgo Ltd grants a non exclusive
transferable worldwide licence to Client for its legitimate business purposes conditional upon payment
in full of all Fees and compliance with this Agreement.
4.2 upUgo Ltd acknowledges that the Client owns all IP relating to the Website and created or
provided by Client in connection with the Services (Client IP). Client grants a non-exclusive non
transferable worldwide licence to upUgo Ltd for all purposes relating to the performance of the
4.3 Each party has moral and registered rights in its trademarks and neither party shall not copy, alter,
use or otherwise deal in such marks without prior written consent. upUgo Ltd shall be entitled to refer
to performance of the Services for the Client and include its trademarks in marketing activities if the
Client gives its express consent in writing.
5.1 Each party warrants and represents that it has adopted and implements a privacy policy
compliance with the requirements under the Data Protection Act 2018 in respect of all personal data
provided to the other party in connection with the Services or otherwise under this Agreement.
Without limitation, all necessary consent has been obtained by Client from individuals for the
purposes of performing the Services.
6 THIRD PARTIES 6.1 upUgo Ltd will engage third parties to perform specific parts of the Services,
including paid campaigns on third party platforms (Third Parties). upUgo Ltd shall require the Client’s
consent to the involvement of Third Parties and any arrangements entered into by upUgo Ltd and
such Third Parties. Specific terms and conditions may apply to the products and services supplied by
Third Parties.
6.2 upUgo Ltd is responsible for any information transmitted by Third Parties or liable for any reliance
Client makes upon the information or statements conveyed by Third Parties (or in relation to dealings
with Third Parties), nor is upUgo Ltd responsible for the accuracy of any advertisements or marketing
provided by Third Parties.
7.1 Each party must maintain in confidence any written information that (Confidential Information): (a)
Details the business of the Client; (b) Details the business of upUgo Ltd; (c) Is identified by either
party as confidential and/or proprietary, other than information that the relevant party can establish:
(d) was in the public domain at the time it was disclosed; (e) was already in the possession of a party
when given, without having been acquired (directly or indirectly) from the other party; or (f) was
received from another person who had the unrestricted legal right to disclose that information free
from any confidentiality obligation.
7.2 Each party must not: (a) use any of the Confidential Information except to the extent necessary to
exercise its rights and perform its obligations under this Agreement; or (b) disclose any of the
Confidential Information, provided that each party may disclose Confidential Information that is
required to be disclosed: (c) by law or by order of any court or tribunal of competent jurisdiction; (d) by

any Government Agency, stock exchange or other regulatory body; or (e) to its personnel and
advisors, where the party informs the recipient of the obligations in relation to the Confidential
Information under this Agreement.
7.3 If a party is required to make a disclosure under this clause, that party must: 5 (a) to the extent
possible, notify the other party if it anticipates that it may be required to disclose any of the
Confidential Information; and (b) only disclose Confidential Information to the extent necessary to
7.4 The obligations under this clause continue in full force and effect after this Agreement ends.
8.1 If any dispute arises between Client and upUgo Ltd in connection with this Agreement (Dispute),
then either party may notify the other of the Dispute with a notice (Dispute Notice) which: (a) includes
or is accompanied by full and detailed particulars of the Dispute; and (b) is delivered within 14 days of
the circumstances giving rise to the Dispute first occurring.
8.2 Within 14 days after a Dispute Notice is given, a representative (with the authority to resolve the
dispute) of Client and upUgo Ltd must meet and seek to resolve the Dispute.
8.3 A party must not bring court proceedings in respect of any Dispute unless it first complies with the
requirements of the dispute resolution mechanism outlined in this clause, provided that nothing in this
clause prevents either party from instituting court proceedings to seek urgent injunctive, interlocutory
or declaratory relief in respect of a Dispute.
8.4 Despite the existence of a Dispute, the parties must continue to perform their respective
obligations under this Agreement and any related agreements.
9.1 Neither party shall be liable for any failure or delay to performance of obligations under this
Agreement if such failure or delay results from any cause that is beyond the reasonable control of that
Party including power failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of
terrorism, acts of war, governmental action or any other event that is beyond the control of the party in
9.2 In the event that any party cannot perform their obligations hereunder as a result of force majeure
for a continuous period of 1 month, the other party may at its discretion terminate this Agreement by
written notice at the end of that period.
10.1 Subject always to the terms of Schedule 1, whilst upUgo Ltd does not guarantee traffic to the
Website or any specific results from the Services it does undertake to use its best endeavours to
maximise the results of the Services for the benefit of the Client. This Agreement is not a service level
10.2 To the extent permitted by law, by accepting the Services, Client acknowledges and represents
that Client is not a consumer and unless otherwise provided for within these Terms or in Schedule 1,
no refund is payable in any circumstances whatsoever.
10.3 Nothing in the Services or the Work constitutes any recommendations or advice from upUgo Ltd
regarding the marketing or promotion of the Client’s products or services and any marketing
campaign shall remain the Client’s commercial decision in its absolute discretion.
10.5 In no circumstances will either party be liable for any consequential or indirect damages, loss of
profits, or any other similar or analogous loss resulting from the Services or the Work, whether based
on warranty, contract, tort, negligence, in equity or any other legal theory and each parties total
maximum liability to the other, for a breach of these Terms, including any breach of any indemnity,
shall not exceed £100,000.
10.6 The Client shall indemnify upUgo Ltd for, and hold it harmless against any loss, damage, costs,
expenses, liability, deduction, contribution, assessment or claim (including reasonable legal costs)
arising in connection with any access to the Website;

10.7 Each party acknowledges that it has not relied on any representation, warranty or statement
made by any other party, other than as set out in this Agreement.
10.8 Nothing in this Agreement shall limit or exclude the liability of either party for death or personal
injury resulting from its negligence, fraud or fraudulent misrepresentation.
11.1 This Agreement shall continue on a rolling monthly basis unless terminated by either party on
written notice for the Notice Period, provided that either party may terminate summarily by giving the
other party 90 days written notice if the other party: (a) Has not remedied a breech after being given
reasonable notice; (b) Has committed a breach incapable of remedy; (c) Is insolvent, bankrupt or
otherwise incapable of paying its debts; or (d) Has a controller, receiver or other administrator
11.2 Upon termination of this Agreement unless that the Client is terminating pursuant to sub-clauses
(a) to (d) of clause 11.1, Client must pay for any outstanding Fees and charges payable under this
Agreement and the parties acknowledge that any accrued rights shall not be affected and shall
survive as necessary for enforcement and discharge of such liabilities.
11.3 This Agreement can only be amended, supplemented, replaced or novated by another
agreement executed by the parties.
11.4 upUgo Ltd or Client may only assign or otherwise create an interest in their rights under this
Agreement with the written consent of upUgo Ltd.
12.1 In this clause, ‘electronic communication’ has the meaning given to that term in Electronic
Communications Act 2000 and the Electronic Signatures Regulations 2002. 7
12.2 The parties acknowledge and agree that this Agreement if executed (including digitally or by
counterpart) and conveyed by electronic communication. A consent, notice or communication under
this Agreement is effective if conveyed by electronic communication and must be sent to the parties’
contact details as specified in item A of the Particulars.
12.3 Each party may be required to provide an original of such agreement or counterpart as soon as
reasonably possible following request.
13.1 Interpretation. Headings are only for convenience and do not affect interpretation. The following
rules apply unless the context requires otherwise: (a) The singular includes the plural and the
opposite also applies. (b) If a word or phrase is defined, any other grammatical form of that word or
phrase has a corresponding meaning. (c) A reference to a clause refers to clauses in this Agreement.
(d) A reference to legislation is to that legislation as amended, reenacted or replaced, and includes
any subordinate legislation issued under it. (e) Mentioning anything after includes, including, or similar
expressions, does not limit anything else that might be included. (f) A reference to a party to this
Agreement or another agreement or document includes that party’s successors and permitted
substitutes and assigns (and, where applicable, the party’s legal personal representatives). (g) A
reference to a person, corporation, trust, partnership, unincorporated body or other entity includes any
of them. (h) A reference to information is to information of any kind in any form or medium, whether
formal or informal, written or unwritten, for example, computer software or programs, data, drawings,
ideas, knowledge, procedures, source codes or object codes, technology or trade secrets. (i) A
reference to pounds or £ is to an amount in Great British Pounds.
13.2 Disclaimer. Each party acknowledges that it has not relied on any representation, warranty or
statement made by any other party, other than as set out in this Agreement.
13.3 Relationship. The relationship of the parties to this agreement does not form a joint venture,
partnership, employment, trust or agency.
13.4 Third party rights. A person who is not a party to this Agreement has no right under the Contracts
(Rights of Third Parties) Act 1999 to enforce this Agreement, provided that this clause does not affect
a right or remedy of a person which otherwise exists or is available.

13.5 Waiver. No clause of this agreement will be deemed waived and no breach excused unless such
waiver or consent is provided in writing. A single or partial exercise of a right, power or remedy does
not prevent another or further exercise of that or another right, power or remedy.
13.6 Further Action. Each party must do anything reasonably necessary (including executing
agreements and documents) to give full effect to this Agreement, including in connection with any
claim or proceedings brought against a part as a result of any breach of this Agreement. 8
13.7 Liability for Expenses. Each party must pay its own expenses incurred in negotiating, executing,
stamping and registering this Agreement.
13.8 Inconsistency. If this Agreement is inconsistent with any other preceding document or agreement
between the parties, this Agreement prevails to the extent of the inconsistency.
13.9 Counterparts. This Agreement may be executed in any number of counterparts. All counterparts
together will be taken to constitute one instrument.
13.10 Severability. Any clause of this Agreement, which is invalid or unenforceable is ineffective to the
extent of the invalidity or unenforceability without affecting the remaining clauses of this Agreement.
13.11 Governing Law. This Agreement is governed by the laws of England & Wales. Each of the
parties hereby submits to the exclusive jurisdiction of courts with jurisdiction in England.


Schedule 1

1 Key Terms
upUgo Ltd will create a full content schedule for 2020 for its Client. This includes the analysis of
keyword and phrase volume using a variety of tools including proprietary technology owned by
upUgo Software Ltd.
1.1 Trend Analysis
upUgo Ltd will complete ongoing trend analysis on the seasonality of all topics relating to Hotel
Chocolat which will in turn inform the scheduling of content.
1.2 Content
Where content is produced for the Client it will be outsourced to a range of third party copy writing
professionals who are based in the United Kingdom.
upUgo Ltd will create blog articles for the Client. These articles will be posted daily and will be
based on the results of trend analysis in order to optimise the Client’s website.
The upUgo Ltd team will decide content based on seasonal trends, audience analysis and
sentiment analysis. All content created can be amended without additional charge to the Client.
All content created is ‘copyscaped’ to ensure no content has been plagiarised from other websites
or online resources.
1.3 Technical SEO Consultancy
upUgo Ltd will engage in weekly consultations with the Client regarding the technical SEO
performance of their website. This will include campaign updates, advice on the assignment of
technical tasks to the Client’s internal development team and advice on optimising internal
resources to maximise SEO performance.
1.4 Measurables
upUgo Ltd guarantees an increase of overall website visibility over time with continued provision of
the Services. A final position in rankings or outcome of an SEO campaign cannot be guaranteed
due to the nature of Google algorithms and Google’s black box.
1.5 Additional
upUgo Ltd will create a list of influencer contacts which can be utilised by the Client alongside the
existing campaign on a case by case basis.
1.6 Pricing and payment terms
The agreed monthly retainer for services detailed in the Key Terms is £3500+VAT.
Further ad hoc campaigns and services may be chargeable and will be agreed in writing prior to
execution and invoicing.
Invoices will be payable 60 days from receipt and will include a purchase order reference if
requested in writing by the Client.

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Signature Certificate
Document name: Hotel Chocolat Custom Terms
Unique Document ID: 4a2cf1bc33457d6b9578b3a886e7ad4abb2de41d
Timestamp Audit
January 14, 2020 4:00 pm BSTHotel Chocolat Custom Terms Uploaded by Luke Sartain - luke@ IP