As of April 2020, 72% of online retail consumers completed a purchase using a mobile device. This is a staggering amount, and yet doesn’t feel like a surprise at all. So why do businesses continue to neglect m-commerce in their digital marketing strategies?
Dan Barraclough from WebsiteBuilderExpert dives into everything m-commerce in his recent article, ‘Mobile Commerce: The Future of Ecommerce?’, where upUgo Founder and CEO, Luke Sartain, has been quoted on his thoughts on the future of m-commerce. In the article, Luke shares how a conversation with the team behind the Google Lens triggered his hypothesis for the future of m-commerce.
Find out exactly what Luke has to say in section 6 of the article.