Has your business got a Facebook page? Does it have a Twitter account? Have you got images on Pinterest or a presence on Instagram? If the answer to any or all of these questions is no, then you need to have a chat with us here at LSG Creative.
You may wonder what the point of digital marketing is, yet is one of those services that you have to offer to fully understand, it is a bit of a Catch-22 situation. So, to try and simplify everything, the idea behind digital marketing is to achieve three objectives.
Firstly, to increase your online presence. While Oscar Wilde may have said “There is only one thing worse than being talked about, and that is not being talked about”, clearly he didn’t understand the concept of digital marketing! Being talked about is good whether your business is wholly Internet-based or if you prefer to live more in the real as opposed to ethereal world. The idea behind generating such ‘noise’ is to increase what is called brand awareness, or to use a phrase we are sure you will have uttered a few times in your life, “Oh yes, I’ve heard of them”.
Social media is of vital importance to any digital marketing campaign and another of those reasons is because of the ability for people to ‘share’ information. If someone likes what they see or read, they will share it with their ‘friends’, and that share is akin to a personal recommendation, one of the most powerful forms of business generation.
Third and last where digital marketing is so effective is that it will directly drive traffic to your website in a different way to straightforward search engine optimisation of the website itself. Driving traffic to your website through any and every means can only be good for your business which is why here at LSG Creative we not only perform high quality SEO campaigns, but combine these with effective digital marketing strategies for optimum results.
If you want to know more about digital marketing and how it can help your business, please feel free to get in touch with us here at LSG Creative in Bristol and will be more than happy to share our knowledge with you.