Creating new and exciting content ideas that will help not only boost your authority in your industry, but also help you attract your relevant audience through the search engines, can be tricky.
There’s more to creating a really great title than stuffing in the most keywords possible. It’s about understanding what your audience is searching for and then creating content that appeals to their search queries.
How can you do that? Check out these three tools.
Answer The Public
A fantastic data visualisation tool that not only helps you generate a new way of thinking about your keywords, but it pulls in data from search engine queries. Go ahead and try it out! Alongside the search queries, the tool shows you search volume and cost per click, too. Handy if you’re thinking of running a PPC campaign in conjunction with your content campaign – but also very handy indeed for helping you brainstorm some highly relevant blog titles!
Using Buzzsumo you can see which content is most popular online, highlighting how many social shares the piece has. The more shares, the more people who are seeing it, the more people are potentially searching for this kind of content online. From this insight, you can build ideas around content that has taken-off online. Creating similar content can help you tap into wider audience exposure for your brand.
A plugin for WordPress sites, Yoast SEO can help you make sure your blog post is fully optimised. Through your blog post’s title, to the permalink URL and the meta description. All these elements need to echo the same keywords to help truly boost your visibility in the search engine results page (SERPs). The Yoast SEO traffic light system helps you understand easily whether your SEO for a particular blog post is good, bad or just OK.