Everything you need to know about Facebook’s August 2017 algorithm update

Facebook are following in Google’s footsteps and are penalising any websites that are not mobile-optimised. This comes to no surprise, with 94% of all Facebook users accessing the site via mobile.

This Facebook algorithm update is going to increase the amount of stories shown on News Feed that load quickly on mobile, and fewer stories that might take longer to load. This is with the hope that people and businesses can spend more time reading stories they find relevant.
Facebook explains, “It’s frustrating to click on a link that leads to a slow loading webpage”, with 40% of website users abandoning a website after 3 seconds of delay.

So what does this update do?

Facebook states “With this update, we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.”

Will this impact my page?

“This update will roll out gradually over the coming months. We anticipate that most Pages won’t see any significant changes to their distribution in News Feed. Webpages that are particularly slow could see decreases in referral traffic. To help webpages avoid experiencing potential decreases, we’re sharing tips to help site owners make their site faster and more mobile-friendly. See here for some publisher best practices for improving mobile site and load time”.

Here are some basic guideposts for you to follow to ensure you capture your target audience’s attention.

This comes as no surprise

Facebook have been updating their algorithm since 2014, with a heavy focus on their core values. Facebook focuses hard work in to targeting misinformation, sensationalism, clickbait, and any other posts that fall outside their community standards.

Keep your eyes peeled!

Although Facebook has considered the device and connection you’re using within the algorithm since 2015, indicators suggest that loading speed for both mobile-sites and websites is going to be the next Facebook update. Therefore, business who do not have mobile-optimised websites or fast loading websites aren’t only going to slip down Google’s rankings, but their Facebook reach will be severely affected too! This will also count for paid ads, thus resulting in a poorer return for money if they are linking to a non-mobile optimised or slow loading website, regardless of their budget.

We can help!

If you’re worried your website isn’t mobile-optimised, give us a call today on 0800 689 3691 and visit our website to find out about all the other services we can offer at

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