Digital PR

Why our digital PR is different

PR has had to change with the times. It might be a well-known term in marketing, but its true value has shifted from print coverage AVE to links. Have you evolved to collaborate with modern digital solutions? That’s where we come in. 

Our digital PR specialists have their fingers firmly on the pulse of what’s relevant in your sector. They’ll choreograph an exciting mix of traditional PR bolstered by SEO expertise to create stories with hooks a journalist won’t be able to turn down!

Mass send-outs are so 2007. It’s all about relevant outreach and ensuring your top-tier targets are nurtured. Media liaison is one of our specialities at upUgo, with the team consisting of former journalists boasting impressive contact books. That, combined with our intelligent media databases, ensure we’re targeting nothing but the most relevant writers.

We design our digital PR strategies to help you benefit from your online coverage. We’ll get you organic, authoritative and relevant backlinks, which will both strengthen your online visibility and build brand awareness for your company. In turn, your site will benefit from more visitors, more authority and more sales. 

Don’t get stuck in the past. We’ll create a digital PR strategy that will make sure your company is seen by the world.

Newsjacking and reactive PR

Want to consistently appear in the press, but not sure how to add value? Our team runs daily newsroom sessions to allow us to position our clients in their field of expertise, at all times. Whether it’s the publishing of new data, or information on something a celebrity’s done – our team will find a newsworthy hook back to your brand, and position you as a thought leader.

Commenting on current affairs – and adding a relevant opinion – is a great way to not only generate brand exposure around trending topics, but also convey your expertise. What does this new information mean for the sector? What’s your comment? Let’s ensure you can jump on this trend to showcase your brand, too.

Social listening and media monitoring are just two of the ways we stay up-to-date on news. These are vital ongoing tasks for any PR professional aiming to align clients with current conversations. Whether it’s via our Twitter feeds filled with journalists, or listening to the radio as we work, we pride ourselves on staying in-the-know.

Newsjacking is all about acting fast. We offer a 15-minute comment turnaround between identifying the opportunity and getting in touch with the journalist. Get in touch and speak to our team about how this strategy could benefit you and your business today.