Influencer marketing

Be part of the hype

Are you behind the times when it comes to influencer marketing? At upUgo, we know that it’s an integral part of any good marketing strategy. It takes the trustworthiness of good, old-fashioned word-of-mouth recommendations and transports it to a macro scale. People are much more likely to take recommendations from people, rather than brands, as they appear more down-to-earth, authentic and credible.

An influencer with a loyal following will inspire both trust and admiration. When they promote a product, their followers listen – and act. People look up to people, not brands. When following a certain individual, users buy into the lifestyle that comes with them. If they use a particular product, or endorse a certain offering, it instantly sparks an appetite inside users that makes them want to get involved in the conversation – by finding out more about the brand, buying a product, or following the page. 

The most important part of a successful influencer marketing campaign is to find influencers who attract a similar following as your target audience. This means that when you get an influencer on board with your brand, all of your budget is going towards the people that matter. A highly-relevant influencer can result in heightened brand awareness, increased visibility and a boost in sales. 

Get the ROI you deserve

People often think that the more followers an influencer has, the better they’ll be for a marketing campaign. But that’s not the case. In order to get the best ROI on your investment, let us do the research to find the ideal influencer for you. Whether they have 3,000 or 3,000,000 followers – you want the highest results either way, right?

Macro influencers (those with over a million followers) have a broad reach, but their followers are also extremely diverse. They could have a vast array of interests, from fashion and makeup to celebrity gossip and TV shows. Macro influencers can also be extremely expensive to hire for marketing campaigns, and aren’t necessarily the best fit for most brands. One look at Scott Disick’s BooTea flop says it all..

When we work with you, our high-flying team will be on the hunt for an individual who regularly engages with their followers and who attracts a certain type of person. That person? Your target audience. The right influencer will inspire confidence and trust, and their followers will act upon their recommendation. We’ve also got our finger on the pulse of all social media platforms so we can stay ahead of the curve, from trending TikTok crazes and Instagram hashtags.

A great influencer marketing strategy will boost your social media standing and your SEO as well – so what are you waiting for?

Contact us today and let us craft the perfect influencer marketing strategy for your business.