Internal Linking

Internal linking is an important way to help search engines crawl your content and to build authority within your website.

By linking to relevant long tail phrases your websites presence will increase over time, take Wikipedia as a great example of this in action, also major newspapers do the same techniques.

Search engines crawl your website by sending out spiders which follow links on your pages that build a database of knowledge. The more knowledge your website contains the more visibility you have on search engines. 

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