Search Engine Optimisation is not just keywords and backlinks. Website functionality is a huge factor in when it comes to Google and other search engines. SEO can be broken down in to the core areas of ‘offsite’ and ‘onsite’ optimisation. Offsite Optimisation Offsite optimisation can… Read More »Does the functionality of your website play a key part in your SEO success?
If you decided to build a new home, you would build it based on what you like, need and how you want it to function. You would hope others would like it, but that wouldn’t be a priority. A business website isn’t like that. We… Read More »Developing a website for outsiders
If you’re not an SEO expert, the world of search engine optimisation can seem impenetrable. With meta tags, long-tail keywords and latent semantic indexing just some of the terms you might hear, it can be very tempting to just give up and walk away. But… Read More »The basics of ranking your business on Google
Panda The Google Zoo never set out to become a zoo. In fact, from when Google started introducing updates way back in 2003 they had no names. It was in February 2011 that the first algorithm update was introduced and which had an overall effect… Read More »Welcome to Google’s Zoo
Has your business got a Facebook page? Does it have a Twitter account? Have you got images on Pinterest or a presence on Instagram? If the answer to any or all of these questions is no, then you need to have a chat with… Read More »How much do you know about effective digital marketing?
If we were to ask you what the benefits of having a video on your website might be, the chances are that increased SCO would not be one of the answers you gave. However, with the fact there are so many websites on the… Read More »Website videos and SEO – is there a connection?
In part one of this article we raise the point about the relevance of SEO and how it is not essential for every business. It is fair to say that any legitimate business today has a website, but what is the website for? One of… Read More »Is SEO relevant to you and your business? Part two
There are three answers to this question, definitely, possibly and no. Now that answer may surprise you considering LSG Creative are in the business of providing SEO services, but perhaps this answer will help to underline the fact that we only work using ethically accepted… Read More »Is SEO relevant to you and your business? Part one