The basics of ranking your business on Google

If you’re not an SEO expert, the world of search engine optimisation can seem impenetrable. With meta tags, long-tail keywords and latent semantic indexing just some of the terms you might hear, it can be very tempting to just give up and walk away.

But there are some very simple things you can do to boost your site’s rankings in Google, without feeling you need to resort to black hat techniques or voodoo.

1. Start with your website

Your website is your base on the internet. All of your social media and marketing efforts should be driving people back to your website and, hopefully, into your sales funnel. While you should use relevant keywords in your copy and fill in the meta description (the bit that tells Google what text to display for your site in their listings, rather than having them use just the first few lines on your website or post), you also need to make sure your site is fast loading. Not only will you give your visitors a better user experience, but Google is using site speed as an indicator for site rankings and will penalise very slow sites.

With many people using their mobile phone to search and shop online, your site must also be mobile-ready. If your site doesn’t work well on mobile, not only will you be potentially missing out on sales and sign ups, but Google will list your site further down the rankings than sites which work well on mobile.

2. Images

Don’t use enormous images on your site. Either reduce the size before you post them or use a plugin like WPSmush to reduce the size for you. Too many large images on your site will have it taking an age to load.

Don’t forget to add an image description using the main keyword you want to rank for, and do the same with the Alt text so that blind or partially sighted users can tell what the image is.

2. Keywords

When blog writing, use your main keyword in the post title, and make sure the title length is between the recommended 65 character maximum and 35 character minimum.

Use your main keyword in the first paragraph of your blog post, but don’t keyword stuff. Instead, try to find alternative keywords that mean the same thing. For example, if your main keyword is ‘computer’, you might also use ‘PC’, ‘laptop’ or ‘desktop’ in your article, perhaps with some brand names, such as Apple and Dell. Doing this shows Google that your article is highly relevant.

One other tip that can help is to write over 300 words when writing your posts, as longer posts tend to rank better.

While this isn’t intended to be the ultimate how-to SEO guide, if you’re just starting out, you should now be able to get your site moving naturally up the search engine rankings, with no need for guessing or giving up.

Still need a little help with your SEO? Give us a call and let us take your site to the next level.

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