How Google Trends can help combat seasonality

As with every other business, yours is sure to be impacted by seasonality. Though predictable in many industries thanks to years of experience, the online space is one where seasonality is growing and awareness can still be a little way off.

If you offer a global product or service, for example, it is not always easy to know when the best time is to launch campaigns. Fortunately, Google Trends can help. Though the tool is often far less specific than other tools like SEMRush and Ahrefs, it still offers some excellent functionality that many SEOs will overlook.

Brand and link-building campaigns are increasingly becoming a part of content strategies, and this is an area where Google Trends can have a massive impact.

Recently updated to provide a more simple navigation system, along with extra ways to explore data across journalistic datasets, Google Trends has been updated to specifically help news organisation – of every variety – to build news stories founded in data.

The real-time trending section offers daily and minute-by-minute searches to help you stay on top of your output. Using tools like this can help in a number of ways, from blog or news posting to relevant social media. Knowing what is being searched around the world can help you to quickly establish themes that will assist in your day-to-day output.

Looking further though, into seasonality and future opportunity, smart marketers use Google Trends to track themes across the year. It perhaps goes without saying that a boiler seller will see a spike in search around the winter months, for example, but is there any way to pinpoint other times of the year?

With Google Trends, you can spot and plan for commercial opportunities. Festival season is a key time for clothing retailers, and by using Google Trends, they can track the months where their campaigns have the highest chance of conversion.

Even individuals can profit more when they use Google Trends. Imagine that you have a soft-top car; if you start selling in winter, you’re unlikely to benefit from an organic search – people don’t want a convertible in the rain or snow.

With Google Trends though, it’s easy to see that searches for ‘BMW convertible’ spike between March and May – with just one search you know the best time to put your car on the market.

Combating seasonality is an incredible way to stay ahead of the competition and Google Trends is an excellent tool for the job.

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