But how does video help? There’s a lot you can do, but adding videos specifically helps increase your search engine results page (SERP) rank in a couple of ways:
Increasing your click-through rates: Including video on your page drives a 157 percent increase in organic traffic from SERPs.
Lowering your bounce rates: People spend over twice as long on a page with video than without.
Creating quality backlinks: The higher the quality of your content, the more more likely you are to get backlinks.